Fashion is one of the things that people of all age and gender follow around the world. The US fashion industry has also taken a lead in this field, with the US President on an international tour to promote it. This has been reflected in TV commercials and ads by designers and clothing lines who strive to sell their products in the US market. Fashion is also a part of the Olympic Games that US cities have been sponsoring.
US companies have created new fashion trends for men and women and these have become the new rage in the US fashion industry. These fashion trends are usually noticed first in the US and then taken international with time. Most of these fashion trends concentrate on the shoulders, shoes, outerwear, swimwear, sunglasses, handbags and clothes.
US companies are also taking a lead in the production of their own designs, which are then marketed in the form of fashion trends for us. Some of these designs are later developed and made into famous American brands. American fashion trends are also promoted through many different mediums. TV shows, magazines, books, movies and various other forms of media are some of the major ways of spreading the fashion consciousness of the world.